• Allison Coleman

Why I Started a Business to Support Moms

Anyone else so happy it’s Friday?! This week has been a rough one for me and I thought it might be a good time to formally introduce myself to anyone new here! 👋🏼 ⠀

My name is Allison, and I'm the "we" behind Joey for Roo. I’m still working through my postpartum depression, anxiety, and OCD that came on after my son was born in February 2019 (more about that here). In the midst of the really rough early days and nights, I thought about sticking post-it notes on my son; messages of affirmation and encouragement. It occurred to me it would be easier to just put it on the bodysuit itself and that’s how the idea for this little company was born. I was shocked after searching the depths of the internet that nothing like this already existed. Babies can’t read, so why are we targeting their clothing messages for them instead of their parents, who often desperately need a little support? ⠀

I’m an idealist who can’t stay away from non-profit work and I’ve got my fingers crossed that we can make a difference for parents through some ink and cloth and community.⠀

Want to help change the narrative for new moms? Check out our collection to make a purchase for yourself or a new or experienced parent today!


What do you wish you could have told yourself during the postpartum period? Tell me in the comments below!




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