• Allison Coleman

Supporting National Black Doulas Association in October

We are honored to support the National Black Doulas Association® (NBDA) with 10% of all Joey for Roo online sales in the month of October. The NBDA connects Black birthing families with Black Doulas nationwide through an online directory, trains doulas, and provides coaching and workshops. Their overall mission is to help fight the Black maternal mortality rate in this country and beyond, through educational development and empowerment.


What is a Doula?

(from the NBDA website)

  • A Childbirth Doula is a person experienced in childbirth who provides advice, information, emotional support, and physical comfort to a mother before, during, and immediately after childbirth.

  • A Postpartum Doula provides evidenced based information on things such as infant feeding, emotional and physical recovery from birth, mother–baby bonding, infant soothing, and basic newborn care. A postpartum doula is there to help a new family in those first days and weeks after bringing home a new baby.

  • Full spectrum Doulas are a growing group of doulas and justice rights advocates who are working to bring the doula care model to people across the full spectrum of pregnancy issues, including abortion, stillbirth and miscarriage, fertility and sex.

Why Is It Important to Support Doulas?

Doulas are a key component in the fight against the Black maternal mortality crisis and ensuring the health and wellbeing of mothers/parents and children. Not only are doulas trained to provide emotional support, but their wisdom and expertise about pregnancy, labor and delivery, the postpartum period, and beyond, allow them to be empowered advocates for mothers and families. They are an experienced voice and advocate in spaces where they are desperately needed, especially within the Black community where healthcare disparities impact and threaten the lives of Black women at an alarming rate.


All donations go towards growing NBDA with community events, workshops and trainings for doulas of color. Also to help provide scholarship opportunities training women of color seeking to become birthing professionals. Their overall effort is to help fight Black maternal mortality through education empowerment and resources. 


Please consider making a direct donation here and/or making a purchase in our store where 10% of all online sales will be donated to the NBDA at the end of October.




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